Chapter V · Journal
What we learned about trust, price and change from pre-selling Casa Alta.
Written by
Tomas Marr
Development
The risk
Pre-selling means buyers commit to a home they can only see on paper. We owe them drawings that are honest about what will change and what will not.
What we do
Every buyer gets the same plan set we give the contractor, a fixed list of finishes, and a named architect to call.